The way people find information is changing. Search engines, AI assistants, and conversational AI are all becoming discovery channels. Your content strategy needs to work for all of them.
Understanding how people discover information today—and tomorrow—is crucial for your business success
Google, Bing, and other search engines still drive massive traffic. But they're evolving—now featuring AI summaries, featured snippets, and "zero-click" results.
Google's AI Overviews, Bing's Copilot, and Perplexity are changing how results appear. Your content needs to be structured for AI to understand and cite.
ChatGPT, Claude, and other AI assistants are becoming how people research purchases and find solutions. They learn from and reference quality web content.
Whether someone types a query into Google, asks ChatGPT for recommendations, or uses voice search on their phone—your content needs to be there with the answer. The businesses that create genuinely helpful, comprehensive content will win across all these channels.
In a world of AI-generated noise, authentic, helpful content is your competitive advantage
When you answer questions openly and honestly, prospects trust you before they ever speak to you. You're not a stranger—you're the expert who helped them.
Educated buyers make faster decisions. When your content answers their questions before the call, sales conversations become about fit—not education.
Transparent content naturally filters out poor fits. The prospects who reach out already understand what you offer and how you work.
Unlike ads that stop working when you stop paying, great content keeps attracting visitors for years. It's an investment that builds value.
Become the go-to resource in your industry. When people think of your category, they think of you—because you've taught them everything they know.
Control what appears when people search for topics in your industry. Be the source that search engines and AI systems cite and recommend.
We implement Marcus Sheridan's revolutionary "They Ask, You Answer" approach to content marketing—a methodology that has transformed businesses across industries.
The premise is simple but powerful: become the most trusted voice in your industry by honestly answering every question your customers ask—even the uncomfortable ones about price, problems, and comparisons.
When Marcus Sheridan's pool company was on the brink of bankruptcy in 2008, he started answering customer questions on his website. That single decision turned his business around and made him one of the most sought-after marketing speakers in the world.
Research shows these five topics generate the most traffic and influence buying decisions:
What does it really cost? Be transparent.
What are the downsides? Own them first.
How do options compare? Help them choose.
What's the best? Give honest assessments.
Teach them everything. Hold nothing back.
We help you address topics competitors avoid—pricing, problems, comparisons. This builds trust that can't be bought with advertising.
Every piece of content starts with a real question your customers are asking. We mine your sales team's experience for topics that matter.
Content that educates prospects before sales calls. When they've read your answers, conversations are more productive and close rates soar.
AI-powered efficiency with human expertise and your authentic voice
We interview your team to uncover the questions prospects actually ask—the ones that drive decisions.
We prioritise topics based on search volume, business impact, and AI search potential.
We use advanced AI tools with expert prompting to draft comprehensive, well-researched content efficiently.
Every piece is reviewed, refined, and infused with your unique perspective and expertise.
Let's discuss how a content marketing strategy can transform your business—attracting better leads, shortening sales cycles, and building lasting trust.